Porsche teamed up with Capcom to put the Cayenne in the new Resident Evil game, Requiem. Since the car would belong to the main character, Leon S. Kennedy, Porsche wanted to find a way to get the fans hyped.



After digging into the franchise, we realized something curious: Leon is a total disaster behind the wheel. He's crashed everything he’s ever touched, cars, bikes, planes, you name it. So, we decided to activate the partnership by taking precautions. 


We couldn’t simply hand Leon the keys to a Cayenne. Instead, we created a strict insurance policy: a series of mandatory driving lessons he had to pass before the game's launch. 


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Role / Concept & Art Direction
Agency / Jung von Maat Hamburg
Production / Square Pixel
Production / Florence
Post Production / Church Editorial
Post Production / Trafik
Additional company /
 Impossíble Objects
Additional company / Rocket to the Moon

Creative team /
Lucas Durães
Jan Harbeck
Thomas Heyen
Ronnie Patt
Alexander Michaelsen
Carl Khun
Muhamed Braimi
Matteo Magiore
Valerio Magnifico
Leonard Wendt
Maurice Breuer
Bernard Shulze-Lutum
Luis Niefhoff
Lolc Chivard



Porsche / Resident Evil
2025